JoJo Blue Website Launch

Jo came to us regarding a refresh on her website for JoJo Blue. It was our job to began making a new, updated version of the Danbury store website. The team here enjoy supporting smaller businesses and are happy to reveal the launch of the website today at

About JoJo Blue

JoJo Blue is an eclectic mix of new clothing, bags, jewellery & accessories that mirror your personality and make you smile. The store has clothes for all ages at affordable prices, with some pre-loved and vintage clothes for all your second-hand needs. The store is located at Danbury, Chelmsford CM3 4QF with free parking away from the crowds.

Customers are attracted to their bright, colourful clothing; This is one thing that makes JoJo Blue stand out, using bold colours/patterns and sparkle to attract their audience. Perfect for any occasion, any season.


The team worked together on this project and are thrilled to see this new designed website come to life. We wanted this website to match with owner Jo’s expectations. We worked on redesigning the whole website into correct categories, making the load time faster and making the website more responsive in general. The website is based on the old website, but it was BWSIT’s job to transfer the old website and make a new, modern website and to deliver a site that looks great but still making sure it is fast and easy to use. 

We wanted to bring the bright and colourful colours of the clothes to life, by using light, airy colours on the background to make the clothes really stand out.

Search Engine Optimisation

If you are in Danbury, JoJo Blue is the first located business on the first page. This helps target people in and around Danbury, Essex, helping JoJo Blue gain more website traffic and visits from local people. Some team members went to visit the local shop, and we were delighted to be welcomed by such passion and kindness the moment we walked in the shop.

The team worked with Jo right from the beginning and will continue to maintain the website for Jo and support any necessary changes.

If you like the look of the new website and want something similar, then get in touch with us on 01621 842826 or 01277 552255 or email us at , it would be a pleasure to hear from you.