The benefits of web design and having a website
There are a lot of benefits to having a website to be the front face of your business, whether big or small.
Here are the most important reasons as to why you should have a modern website in 2021.
Growth-driven design creates a better website that allows you to tap into your user base and learn what it is they want, so you can develop a website to fit them.
- Previously averaged, agencies reported seeing 16.9% more leads after 6 months (A previous report from state of GDD Survey responses)
- -On average, agencies report a 14% increase in traffic after 6 months (2017 state of GDD Survey responses)
Although these may be a steady incline over the 6-month period, there is consistency with the traffic increasing each month which can lead to more potential sales.
Search Engine Optimisation and Google Rankings
With a website you will be able to reach a whole segment of potential customers who may miss your existing advertising campaigns. A good, informative website will attract a lot of people who may not have heard of you. Building a great website and promoting it with content marketing, blogging, videos etc can increase sales with new customers.
It is also important to focus on SEO when building a website, as this can help you build better relationships with your audience and drive more people to your site. You can research your competition and gain an idea of what their website looks like and grasp how this is helping grow their rankings into the top spots on page 1 and use this to your advantage to give you an edge. This helps with the growth of your business.
There are specific websites (such as Ahref’s and Pingdom) that can help you gain background information on your competitors which then gives you enough research to apply to your own website and rise in Google rankings when you search for the specific keywords you have chosen.
Your website is the forefront of your business and is often what makes the largest impression with your customers. The average user needs only 50 milliseconds to form an opinion about a website.
Regarding web design, trends are very critical aspects that command how successful the entire process is, Statistics show that approximately 50% of internet users are captivated by a website by the way it is designed.
- 38% of visitors will stop browsing a website if the layout is unattractive. Therefore, it is beneficial to work with a web design company or agency, as they will drive your website into looking modern and up-to date, helping visitors stay on your site for longer.
- 94% of visitors stopped trusting websites with old and degraded web design.
What is bounce rate? Bounce rate represents the percentage of visitors who enter the site and then leave (bounce) rather than continuing to view other pages within the same site. It is calculated by counting the number of single visits and dividing that by total visits.
The lower the bounce rate, the better it is. The optimal bounce rate would be in the 26%-40% as this suggests your website is inviting enough for visitors to explore further.
Multiple landing pages help with bounce rate. Some companies who have increased their number of landing pages from 10-15 have seen a 55% increase in leads, and the more optimised landing pages that you have, the lower your bounce rate will be. This will greatly improve your conversions as well.
The slower your landing pages load, the higher your bounce rate will be, and you can also slip in rankings, leading to lower conversion and visitors.
- 88% of online consumers are less likely to return to a website after a bad experience.
A well-designed, informative, and up-to-date website will increase the credibility of your business and strengthen your brand.
More people will learn about you and your company which will attract new customers to your business and make communication easier for your customers you have.
Not only that, but without a website people may question the legitimacy of your business, so having a website will help make a greater impression as it gives people comfort that you are a real and operating business, helping to gain trust. The more trust you gain, the more credible your company looks, which in turn creates more leads and word of mouth to potential customers.
- 48% of users believe website design is the number 1 factor when judging a business credibility.
Having a website does not just help you increase online sales; it creates more sales offline as well.
In fact, researching online and purchasing offline (and vice versa) accounts for over 80 percent of sales for most products. So, adding a website into the mix creates a vital stage in the customer journey that simply is not available in more traditional approaches.
Traditional methods of selling and support are limited by operating hours. With a website, however, you can provide round-the-clock access to your customers. If they have a sudden urge to buy or enquire about one of your products at three o’clock in the morning, then there is nothing stopping them from doing so.
A great website can increase your business revenue. Building a website with a clear goal and strategy will help you to increase leads and sales, ultimately helping you grow your business. Even better, your website is visible 24/7, making it a valuable marketing asset.
- 93% of business purchase decisions start with SEO of websites.
Employment of web developers and digital designers to projected to grow 8% from 2019 to 2029, much faster than the average for all occupations. Demand will be driven by the continued popularity of mobile devices and E-commerce.
We can help design and develop a website to suit you and your business needs. Contact us on 01621 842826 or 01277 552255 for more information on how we can help you.