Training and mentoring with YLG Aesthetics
YLG Aesthetics is a business based in Upminster offering Botox treatments. Like many businesses they have suffered considerably during the lockdown, closing for long periods. Then when they have been open many new procedures have been enforced to comply with COVID-19. Additional sanitising, wearing masks, extending the time between appointments for additional cleaning are some of them. The business has however found a way to survive and during the quieter periods has relished the opportunity to build up the business presence online and through social media.
Paul Alexander has been working closely with the business owner helping YLG over the past few months. The work has focused on many elements including adding news/blog items to the YLG Aesthetics website; Setting up in Google Business, creating posts and obtaining reviews on Google; Branding a Facebook page and adding all business details to the page; checking analytics of visitors to the website/Facebook.
The training has gone into details including:
– checking blog quality on an online text checker for keyword density and ease of reading.
– Making sure images are added to the posts to help them stand out more, compressing the images to make sure they load as quickly as possible.
– Looking at topical events that will enhance the blog quality such as Mother’s Day, Easter etc by making blogs relevant to these.
– Adding reviews to the website so these can be captured where clients have not been able to add through Google.
Please take a look at the clients website and Facebook page and the business is now a living breathing presence online rather than a static mismatch of uncoordinated items.
If this is something your business could do with them please contact us…